Martell’s A Swift Story Campaign in Indonesia partnered with RAMENGVRL, a celebrated musician and cultural icon, as the brand ambassador for the VSOP Red Barrel. RAMENGVRL is a three-time AMI Award winner, the only Indonesian hip-hop artist signed with Warner Music Asia, and was featured on Forbes’ 30 Under 30 list as a trailblazer and leader in culture.

In this project, I led the creative team throughout the campaign production, overseeing the development of engaging concepts and visuals that aligned with the brand’s values. Additionally, I managed the 360-degree PR strategy for the campaign’s launch event, ensuring a seamless integration across media channels and delivering impactful moments to connect with the audience.